Our Company / 1
Our aim is to work together in order to raise awareness of the unique quality and style of the Fruscio range, endeavouring to bring to the wider market the world of 'seduction Italian style.'
The word 'Fruscio' in Italian evokes the sound of a precious garment which slips through one's fingers, and is therefore asociated with lingerie and beachwear.
The company has a well eastablished background, being founded as 'B.G Confezioni Snc' in 1969 producing lingerie and beachwear for nearly forty years.
The brand 'Fruscio' was created as a result of expertise and experience in the lingerie sector.
Our Company / 2
The first company owned Fruscio stores opened in 1993, selling exclusively the Fruscio brand and introducing a wider range of products such as nightwear and hosiery.
The success of the business brought about the creation of the Franchise Project which envolved with the opening of the first Fruscio franchise stores and the development of the Fruscio franchising formula which led to the creation of the Fruscio brand name in 1998.
Our Company / 3
The reults speak for themselves. Over 20 new stores have opened every year, and, the year 2000 saw the beginning of the new generation of Frusco stores which adopted new furnishings and store layouts in order to create the right ambience for the products on offer.
Our Company / 4
OUR PRODUCTS
Frusco products target a wide audience as they offer outstanding style and quality at very competitive prices thanks to own production.
Frusco products appeal to women and men aged between 20 and 50.
Our Company / 5
The Frusco brand has developed its own unique style, following the latest styles and fashions displayed in extremely tastefully laid out stores which reflect the unique design of the Frusco products. Frusco products appeal to stylish people who can appreciate Frusco products for their unique taste, style and attention to detail which are on offer at very competitive prices.
Our Company / 6
The main lines are:
- Underwear - fashionable collections are available every season as well as a continuous range of 'basic' items
- Nightwear, hosiery and tops
- Latest beachwear fashions
All collections include both womenswear and menswear. Beachwear collections include items for girls aged 4 to 10.